Russell Brown, Auckland author for Unlimited, conveys the message of marketing change. (as foretold in The Cluetrain Manifesto) Today’s consumers do not have the same shopping trends as they did 5 years ago. If companies want to compete and capture a piece of the market share, they need to seriously focus on the consumer’s needs and wants.
Blogging is a vital part of the marketing mix needed to accomplish this.
Brown references how modern day marketers are making the Web a better place. One of these marketers is Netconcepts, Founder and President, Stephan Spencer.
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A brand microsite for Freudenberg. Freudenberg manufactures cabin air filters that help remove dust, pollutants and odors from a vehicle’s passenger compartment, enhancing driving comfort and improving air quality. With this site, built by Netconcepts, microAir are able to offer their customers easy access to product information and the ability to purchase products online with no hassle. With the touch of a button the site can add, edit and remove products, view orders and process online credit card payments.
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Visit The Site: micronAir
Filed under: B2C Ecommerce Microsites Portfolio SEO
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Blogging is one of the hottest trends on the web. A new blog is created every 5.8 seconds but, curiously, catalogers and retailers are notably absent from the “blogosphere” — the online blogging world. By lagging behind on this new trend, they’re missing a key opportunity to actively participate in the global online conversation that’s now happening without them.
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As corporates catch on to blogging as a marketing tool, Netconcepts’ President Stephan Spencer has helped many companies set up a business blog. He says the best blogs are those that develop a loyal following, which is all about being real.
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Outdoor equipment and clothing company REI used SEO to boost its sales after seeing its competitors achieve consistently higher rankings in the search engines than they were.
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Filed under: Ecommerce Press SEO Website Audits
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This week at the annual ACCM conference in Orlando, FL, attendees gained a marketers share of Web insight at the Annual Catalog Conference’s power forum and brunch. Moderated by Sherry Chiger, editorial director, Multichannel Merchant, panelists Stephan Spencer, founder and president of Netconcepts, Ken Burke, president/CEO of Market Live, and Amy Africa, president of Creative Results shared their wealth of search engine expertise.
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Annual Catalog Conference — Orlando, Florida
Multichannel Merchant editorial director, Sherry Chiger will moderate. Learn about the latest news, trends, and opportunities in multichannel marketing from a panel of leading-edge experts, and take away tips for improving sales and profits.
Sherry Chiger, Editorial Director, Multichannel Merchant Magazine
Amy Africa, President, Creative Results
Ken Burke, CEO, MarketLive Inc.
Founder & President: Stephan Spencer, Netconcepts
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The once neutral territory of the blogosphere is enticing corporates who have awoken to the fact that business blogging entails relatively low startup costs. It’s potential for ROI hasn’t been ignored either.
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This ecommerce site offers a range of items from cabinet hardware to telephone booths and from rubber duckies to magnificent clawfoot bathtubs. AntiqueHardware.com offers original restored antiques as well as flawless replica pieces perfect for any home or office. Visitors are greeted with their own account pages and an easily navigated shopping cart experience.
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Visit The Site: Antique Hardware
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In a panel presentation to SES New York, Stephan Spencer encourages companies to offer complimentary RSS feeds. “Give them away” he says, and make it easy for your readers to subscribe. Store promotions, clearance specials, upcoming events, and new arrivals all offer great content for your readers.
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